Page Comparison

id

Yes

MobileFuse-provided ID for this ad unit

w

Yes

Width in pixels

h

Yes

Height in pixels

bundle

Yes

On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it should be a numeric ID.

ifa

No*

Identifier For Advertisers (aka IDFA)

ip

Yes

IPv4 IP address

lat

No*

Latitude expressed as a float

lon

No*

Longitude expressed as a float

lltype

No*

Lat/Lon type, ie. how was lat/lon collected?

• 1 = GPS/Location Services

• 2 = IP Address

• 3 = User provided (eg. registration data)

pos

No

Position of ad in the viewport

• 0 = Unknown

• 1 = Above Fold

• 3 = Below Fold

instl

No

Whether this ad unit is within an interstitial or not

• 0 = No

• 1 = Yes

age

No*

Age or year of birth of user (eg. 51, 24, 1988, 1957)

gender

No*

Gender of user. Lowercase values will work as well

• M = Male

• F = Female

• O = Other

dnt

No

Do not track (or limit ad tracking, since we treat both the same way)

• 0 = No

• 1 = Yes

us_privacy

No

US privacy string, required jurisdictions where legally enforced
https://iabtechlab.com/wp-content/uploads/2019/11/U.S.-Privacy-String-v1.0-IAB-Tech-Lab.pdf

ctx

No

Type of content (game, video, text, etc.).

• 1 = Video

• 2 = Game

• 3 = Music

• 4 = Application

• 5 = Text

• 6 = Other

• 7 = Unknown

test

No

Indicator of test mode in which auctions are not billable

• 0 = Live

• 1 = Test

mimes

No*

Comma separated list of the player’s supported mime types (eg. video/mp4)

minduration

No

Minimum duration allowed in seconds

maxduration

No

Maximum duration allowed in seconds

minbitrate

No

Minimum bitrate allowed in Kbps

maxbitrate

No

Maximum bitrate allowed in Kbps

protocols

No*

Comma separated list of supported video protocol IDs

• 1 = VAST 1.0

• 2 = VAST 2.0

• 3 = VAST 3.0

• 4 = VAST 1.0 Wrapper

• 5 = VAST 2.0 Wrapper

• 6 = VAST 3.0 Wrapper

• 7 = VAST 4.0

• 8 = VAST 4.0 Wrapper

• 9 = DAAST 1.0

• 10 = DAAST 1.0 Wrapper

apis

No*

Comma separated list of supported video API IDs

• 1 = VPAID 1.0

• 2 = VPAID 2.0

• 3 = MRAID-1

• 4 = ORMMA

• 5 = MRAID-2

• 6 = MRAID-3

playbackmethod

No

Playback method that is used, if none is specified, any may be used:

• 1 = Initiates on Page Load with Sound On

• 2 = Initiates on Page Load with Sound Off by Default

• 3 = Initiates on Click with Sound On

• 4 = Initiates on Mouse-Over with Sound On

• 5 = Initiates on Entering Viewport with Sound On

• 6 = Initiates on Entering Viewport with Sound Off by Default

startdelay

No

Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll:

• Value > 0 = Mid-Roll (value indicates start delay in second)

• 0 = Pre-Roll

• 1 = Generic Mid-Roll

• 2 = Generic Post-Roll

placement

No

Placement type for the impression:

• 1 = In-Stream

• 2 = In-Banner

• 3 = In-Article

• 4 = In-Feed

• 5 = Interstitial

ua

Yes

The client’s user-agent

cb

No

Recommended to ensure requests are not cached by client