Passing emails and phone numbers to MobileFuse is a good way to will improve monetization while adhering to privacy standards. MobileFuse has partnered with LiveRamp and is utilizing their Authenticated Traffic Solution to ensure the process is privacy-first and utilizes authenticated PII private information only.
From LiveRamp:
The Authenticated Traffic Solution (ATS) is a privacy-first, PII-authentication solution that improves programmatic addressability across the open web. ATS provides a persistent people-based identifier throughout the programmatic supply chain, starting at the inventory source.
The ATS API and associated client-side JavaScript libraries provide publishers and supply-side partners with the ability to safely resolve PII touchpoints to encrypted, pseudonymous Identity Envelopes for subsequent activations by Server-Side Platforms (SSPs) and exchanges. Identity resolution is processed in secure, server-to-server environments.
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