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It is recommended that all Apple apps should include the MobileFuse buyer SKAdNetwork IDs. The Apple SKAdNetwork allows advertisers to measure the success of ad campaigns while maintaining user privacy. Many advertisers will bid higher if their SKAdNetwork ID is included in the bid request. In order to access this demand, it is recommended that all MobileFuse buyer SKAdNetwork IDs are included in your app’s info.plist.

Steps to add MobileFuse buyer SKAdNetwork IDs to app’s info.plist:

1. Select Info.plist in the Project navigator in Xcode.

2. Click the Add button (+) beside a key in the property list editor and press Return.

3. Type the key name SKAdNetworkItems.

4. Choose Array from the pop-up menu in the Type column.

5. Copy and paste the array of SKAdNetwork IDs used by MobileFuse’s buyers found here: https://mobilefuse.com/skadnetworkids.xml

A JSON version of the file can also be found here:
https://mobilefuse.com/skadnetworkids.json

More information can be found here:

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Apple: SKAdNetwork Overview

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Apple: Configuring a Source App

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