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Term
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Definition
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GIVT Rate
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General Invalid Traffic (GIVT) is traffic that can be easily identified as invalid through routine, list and parameter-based filtration techniques.
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SIVT Rate
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Sophisticated Invalid Traffic (SIVT) is inclusive of complex, advanced fraud types and cannot be easily identified through list or parameter-based filtration. Instead, it takes advanced analytics, multipoint corroboration, and human intervention to uncover and suppress.
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Moat Measurable Impressions
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The number of impressions where viewability can be measured.
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Moat Viewable Impressions
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Number of impressions where at least 50% of an ad was In-View for at least one continuous second.
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Moat Viewability Rate
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Percentage of Moat Viewable Impressions divided by Moat Measurable Impressions.
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DoubleVerify Eligible impression
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Total number of impressions that were eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View enabled tag, and (b) the impression is counted with a downloaded pingback.
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DoubleVerify Viewable Impression
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A viewable impression is a standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad which appears at least 50% on screen for more than one second.
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DoubleVerify Viewability Rate
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Percentage of DoubleVerify Viewable Impressions divided by DoubleVerify Measured Impressions.
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MFI Credibility Score
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Percentage of impressions that passed all fraudulent location signal test checkpoints including but not limited to centroid filtering, N-Gram lat/lon pattern-matching, and cross-referencing MobileFuse’s proprietary historical offender database.
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VAST Errors
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Covers a wide range of error codes including but not limited to File not Found, Creative being returned in a different duration than specified, or Timeout of MediaFile URL.
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VPAID Errors
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Covers a wide range of error codes including but not limited to General VPAID error or Undefined VAST 2 error.
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MRAID Errors
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