MobileFuse will work great on Mopub for both Android & iOS. Please ensure you are using a recent version to maximize your revenue potential with things like MRAID 2 and OM SDK.

Step 1: Receive VAST Tag

You will receive a VAST tag from your account manager similar to the following. Please look over the tag parameters and let us know if there is additional data you can provide.

https://mfx.mobilefuse.com/video?id=XXXXXX&size=%%SIZE%%&bundle=%%BUNDLE%%&ifa=%%ADVERTISING_ID_IFA%%&ifv=%%ADVERTISING_ID_IFV%%&lat=%%LATITUDE%%&lon=%%LONGITUDE%%&pos=7&apis=3,5,7&instl=1&ctx=XXXXXX&dnt=%%DNT%%&age=%%KEYWORD:m_age%%&gender=%%KEYWORD:m_gender%%&mimes=video/mp4,video/3gpp&minduration=1&maxduration=120&protocols=2,3,5,6&placement=5&playbackmethod=XXXXXX&ip=%%IPADDRESS%%&ua=%%USERAGENT%%&cb=%%CACHEBUSTER%%

Step 2: Set up Order

You could optionally choose to utilize an existing one as needed, but we recommend having a MobileFuse order to traffic all your MFX tags in. The result should look something like the following.

Open

Step 3: Set up Line Item

Step 3a: Line Item settings

You’ll need to set up a “Non-guaranteed” line item. Be sure to position the priority in your waterfall as needed. Since MoPub does not know how much you will make from MobileFuse, we recommend setting the Rate to your effective RPM for this placement so you can track approximate earnings within MoPub. If you’re an existing publisher, you can pull this from your MobileFuse dashboard. Otherwise, you can check with your account manager for a good estimate.

Open

Step 3b: Ad unit targeting

Be sure to target the proper ad unit that the tag was provided for.

Step 3c: Audience targeting

We ask that you keep audience targeting as broad as possible, with the exception that you add country targeting. Please be sure to target only the supported countries.

Step 4: Set up Creative

Add a new Fullscreen creative, choose VAST, and paste in the VAST tag like below.